ORM Dos and Don’ts: Build and Protect Your Digital Reputation
July 28, 2025
Table of Contents
Table of Contents
Learn best practices of online reputation management in this article that goes over the top ORM dos and don’ts.When it comes to controlling your online reputation, it doesn’t matter who you are. Everyone from a high-level CEO to a high school senior can profit from online reputation management (ORM). Your first step to building your reputation starts with assessing its current status. You can do that with free tools like our reputation score calculator and Googling your name or brand name.Google shows users everything they need to know about specific keywords. This is how others develop their first impression of you or your brand. What do your search results say about you? Do the results truly portray who you are and what you stand for?
Answering those questions is the first step toward taking control of your digital presence.
There are numerous ways to manage your online reputation. You can promote yourself using your social media accounts. You can hire a PR manager to release press releases and other promotional content to the media. There’s also the option of hiring an ORM firm to elevate your online presence.
Whatever combination of ORM methods you choose, though, it’s important to consistently work on your digital reputation. This isn’t a one-time effort — ORM requires ongoing attention.
Building and maintaining a positive online reputation is all about endurance. With regular effort to create content, reply to reviews, and more, you’ll be able to achieve and retain the reputation score you deserve.
Our services will remove your private and sensitive content from online search results fast. Contact us today at
866-601-6803
to learn more.
Do: Understand What Online Reputation Management Means
You can’t launch an ORM campaign without knowing what online reputation management means in the first place.
The purpose of online reputation management is to gain authority online and control how others perceive you or your brand. ORM also allows you to find and get involved in online discussions about you, your brand or your industry. Plus, having a positive reputation can put you ahead of your competitors. Our SEO experts will analyze search engine results to find and remove your personal information and mugshots online. Call us at
866-601-6803
for more information.
Don’t: Ignore Negative Reviews
One of the most important ORM strategies is review management. When potential consumers check out your website or investigate your products, the last thing you need them to see is a negative review.
Disregarding negative reviews won’t make them go away. In fact, letting that negativity linger unanswered can harm your reputation over time.
By using tools like Google Alerts, you’ll know as soon as your name is mentioned online. You can then respond right away, which will limit the negative impact of a bad review or comment.
Always remember to be courteous and considerate when answering disgruntled customers. Negative situations have a tendency to heighten dramatically if they’re not addressed with prudence.
For those who are on the fence about buying your product or paying for your service, seeing how you respond to customers can push them to make a final decision.
Do: Create More Branded Content
If you have an insufficient amount of branded content online, it’s time to add more. You can do this by building custom websites, setting up profiles on social platforms, sending out press releases, and more.
By strategically creating branded content, you’ll have a better chance of controlling the narrative about you or your company online. Plus, fresh content can build trust, improve your visibility on search engines, and push negative feedback further down in the search results.
One of the easiest ways to quickly create new content that has the ability to rank high on search engines is through social media marketing. You can also write thought-leadership articles for your own websites, high-quality outlets, and niche blogs.
Don’t: Neglect Your Team’s Online Presence
How your employees — and anyone connected to your company, for that matter — behave online has the potential to reflect back on your company.
Today, it’s rare to find a person who isn’t on at least one social media platform. Their posts and comments have the potential to reach billions of users.
By uploading just one social media post, every employee, manager and person connected to your brand makes themselves — and you — vulnerable. Even content that’s shared privately can make its way to the public eye.
Discourage your team from linking their social profiles back to your brand. Or, if they want to showcase where they work, stress how important it is for them to behave professionally on their personal social accounts.
Do: Practice Ongoing Monitoring
Regularly monitoring your online reputation lets you know if there’s any new feedback or online mentions about you. When a review or comment pops up — whether it’s positive or negative — it’s important to respond to it.
Moreover, managing your digital reputation also involves staying on top of your industry. When you regularly track news and information about your niche, you’ll be able to keep up with the trends that resonate with your target audience.
Get Professional Help With Reputation Management
At EraseMugshots.com, we offer removal services to get rid of damaging information and help you rebuild your online reputation. Whether you have arrest records, negative feedback or other content that’s harming your brand’s reputation online, we’ll work on your behalf to remove it from search results.Our strategies will remove or suppress negative content from showing up on mugshot websites and in Google search results. By taking control of your company’s reputation online, you can increase customer loyalty, encourage positive reviews and build your customer relationships.We work on behalf of our clients to erase mugshots, arrest records, police reports and other sensitive information from the internet. Give us a call at
866-601-6803
to learn more.
You can’t launch an ORM campaign without knowing what online reputation management means in the first place.
The purpose of online reputation management is to gain authority online and control how others perceive you or your brand. ORM also allows you to find and get involved in online discussions about you, your brand or your industry. Plus, having a positive reputation can put you ahead of your competitors.
Our SEO experts will analyze search engine results to find and remove your personal information and mugshots online. Call us at
866-601-6803
for more information.
You can’t launch an ORM campaign without knowing what online reputation management means in the first place.
The purpose of online reputation management is to gain authority online and control how others perceive you or your brand. ORM also allows you to find and get involved in online discussions about you, your brand or your industry. Plus, having a positive reputation can put you ahead of your competitors.
Our SEO experts will analyze search engine results to find and remove your personal information and mugshots online. Call us at
866-601-6803
for more information.
At EraseMugshots.com, we offer removal services to get rid of damaging information and help you rebuild your online reputation. Whether you have arrest records, negative feedback or other content that’s harming your brand’s reputation online, we’ll work on your behalf to remove it from search results.
Our strategies will remove or suppress negative content from showing up on mugshot websites and in Google search results. By taking control of your company’s reputation online, you can increase customer loyalty, encourage positive reviews and build your customer relationships.
We work on behalf of our clients to erase mugshots, arrest records, police reports and other sensitive information from the internet. Give us a call at
866-601-6803
to learn more.
