ORM Dos and Donts in 2019

When it comes to controlling your online reputation it does not matter who are you. 

 

Everyone from high-level CEOs to a Burger King employee can profit from the utilization of online reputation management (ORM). 

 

A quick and easy sign of your reputation or reputation score starts on Google.

 

Quick, Private & Effective




Google Analytics Client ID

Google shows users everything they have to know about specific keywords or individuals. This is how others are going to develop their “first impression” about you. 

 

What do your search results say about you? Do the results truly portray who you are and what you stand to represent?

 

Online reputation management is managed by various firms, all professing they can develop and/or restore your overall web presence. 

 

Others may look into alternative possibilities such as promoting themselves on social media platforms or paying for costly press releases to flood out the first page of Google.

 

These are all great choices however you must guarantee you are regularly watching and adjusting your online reputation efforts

 

This is not something you do once and it lasts eternally, this needs support.

Online reputation management is all about endurance, the internet will not improve overnight. With regular marketing efforts and uniformly distributing new high engaging content, over time you will obtain the reputation score you deserve.

 

 

Quick, Private & Effective




Google Analytics Client ID

 

What Does Online Reputation Management Mean?

Furthermore, the purpose that online reputation management is after is to obtain authority and the capability to control one’s reputation. ORM is an important tool you can employ to take command of online discussions. Make sure the issues that appear are relevant. 

 

If you have an insufficient quantity of data online, it is time to add some more. This is done by building custom websites, social platforms, press releases, etc.

 

Having a positive online reputation can place you ahead of your competitor if completed accurately. When possible consumers tour your website or investigate your products the last thing you need them seeing is a negative review. 

 

A positive reputation points to an expanding presence in your community. In turn, creating more customers. If you are uncertain if you are executing the correct judgment, glance at what your opposition does.

 

Monitoring daily can not only have you up-to-date with modern trends. But regularly monitoring yourself online is an effortless way to recognize if there is any brand-new feedback (positive or negative) that you can reply to. 

 

Administering appropriate acknowledgments will generate enduring customers. Making your customers feel valuable is crucial. Customers are turning away from word-of-mouth. This implies that you need to rely more on your customer feedback retention and increase your marketing efforts. 

 

Instead of communicating with each other about commodities, customers are going straight to the reviews. 

 

Sites such as Yelp or TripAdvisor are stringent with removing reviews or even adjusting them which makes them a trusted resource for prospects to find relevant reviews. Online reputation is what will either make or break your business in 2018.

Quick, Private & Effective




Google Analytics Client ID

 

Misconceptions About Online Reputation

When people imagine ORM they often compare this to human resources. 

 

While ORM does undeviatingly manage internal communication efforts it is much more comprehensive than that. 

 

ORM is meant to watch and control both internal and external powers that are either going to help or hurt your business’ performance. While setting the groundwork for an effective online reputation management strategy may seem difficult there are several things online waiting to help you along the way.

 

SWOT Analysis
SWOT Analysis

 

No Brand Awareness

Possible customers are much more likely to buy your good or service if they have heard about you already. 

 

There are roughly four influential social media platforms that encompass the entire space. 

 

If you can learn each one, success will shortly ensue. (Facebook, Twitter, Instagram, and YouTube).

 

Not Responding to Negative Feedback

Next, it is essential to remember that disregarding negative reviews will not make them vanish. 

 

Doing nothing and letting the negativity to linger online will only worsen over time. 

 

By utilizing tools like, Google Alerts you can be informed immediately when a new review is published online. 

 

ORM provides companies the possibility to combat these bad reviews.

 

Always remember to be courteous and considerate while answering disgruntled customers. Negative situations have the tendency to heighten dramatically if not addressed with prudence. 

 

For those who are on the edge about buying your good or service may choose to purchase after seeing that you care about what your customers say.

Quick, Private & Effective




Google Analytics Client ID

 

Flipping a Negative Review into a Positive

Undergoing a negative review is never simple for a business of any volume.

 

Whether the review is online or face-to-face, handling the review properly could result in reverse the effects. 

 

Vice versa, it can also start a snowball effect if you handle the situation poorly.

 

Make sure you are monitoring your customer feedback on a hebdomadal or monthly basis. 

 

Again, you cannot bear to have negativity online nowadays. Companies are formulated every day, all it is going to take is a related company with no negative reviews to hinder your business.

 

By immediately acknowledging negative feedback, you are showing that individual that you are trying to redress the situation. 

 

Displaying that you care makes the difference amid a residual client and never hearing from them again.

 

online reviews
online reviews

 

 

Do You Need Perfect Reviews Online?

In short, no. 

 

People realize that not all companies are perfect and as the years go by it is only logical to undergo negative feedback from time to time. Realistically you are not going to satisfy everyone, that is perfectly fine! 

 

There is plenty of fish in the sea, so correct the situation and operate towards bettering yourself.  Ideally, you must ensure that you never drop beneath the positive perception threshold. 

 

This is when you Google yourself and immediately see negative information before you begin to scroll down the page. Possessing 5/5 star reviews across all platforms may create some suspicion amongst your possible customers. It is nonsensical that out of 150 customers, all of them gave you a 5-star review. 

 

Companies have the capacity to buy reviews, while this helps the business, it negatively influences how consumers view them if exposed. 

 

Here at EraseMugshots, we work on reaching out to your past customers to produce as much feedback as possible.  After getting the feedback you can either incentivize them, or you can simply ask if you can post it on their behalf. 

 

This way you positively know that review will be posted online.

Quick, Private & Effective




Google Analytics Client ID

ORM vs SEO Strategies

While SEO (search engine optimization) does perform a function in each ORM plan (online reputation management) they still vary in several ways.  SEO looks into how you are seen on Google, meaning what position does your website come in? Are you on the first? SEO also includes the art of keyword targeting. 

 

This marketing method is used while composing blogs, this way Google can recognize what you are writing about and where to position it within the search results.  The longer the article the more beneficial it will be, so make sure to incorporate your focus keyword in your heading, subheadings as well as the body of text (or paragraph).

 

orm dos and donts

 

When it comes to SEO, local companies profit more from a well-designed SEO approach.  For example, law firms compete with each other within ‘x’ amount of miles. By putting yourself on the first page of Google this provides you a leg up on the competition.

 

For local businesses, the objective is to maintain a ‘featured snippet’ for your topmost keywords.  This is when a text block appears at the head of Google with an elongated meta-description related to the rest of the results. 

 

Having a review site that is easily available is additionally great for your clients to follow reviews. However, if you experience negative reviews this may hinder the amount of new business you receive.

 

ORM looks at both internal and external threats and benefits a business is facing. By conducting a simple SWOT analysis you can uncover what is supporting and damaging your company’s overall performance.

Quick, Private & Effective




Google Analytics Client ID

Removing Negative Reviews with ORM

As we discussed previously, there are tactics such as obtaining reviews that businesses use to conceal or repress negative content. 

 

This is only momentary, once Google realizes there are counterfeit reviews they will either be removed or your business will be provisionally banned from Google. Killing any and all attempts of SEO you have worked so hard to achieve.

 

If the right ORM approach is performed and observed, most of the time you truly suppress the negative content while you are publishing articles. 

 

Improving Your Online Reputation Internally

This is a no-brainer. Even if your employers are out of the office, how they act online certainly traces back to your company. Nowadays everyone online is on Facebook, Instagram, Twitter or YouTube. These social media platforms have an enormous following.

 

By uploading a new Instagram post you are making your vulnerable to billions of users. What you may think you are sharing with your friends could easily appear on a potential client’s cell phone you are attempting to close a deal with. How to motivate your employees is entirely up to you, but incentives are a great start.

 

When working offline or after hours on social media platforms use unique handles or usernames. This makes it difficult to trace that account back to you if something does negatively impact your company. By hosting monthly or annual seminars on social etiquette you can dramatically decrease the risk this may occur.

 

Don’t wait until it is too late to make a difference. If you are viewing something negative online it is vital that you correct the issue in a convenient way as soon as possible. By now, you should have a good perception of what online reputation management (ORM) is and what it is not.

 

If you are still having issues with protecting, restoring, or monitoring your online reputation please fill out the form below and one of our knowledgable reputation specialists will contact you as soon as possible.  Thank you for taking the time to stop by EraseMugshots.com.

 

Quick, Private & Effective




Google Analytics Client ID

What to Do When People Damage Your Reputation

Damaged Reputation in 2018 | Owning a business has its ups and downs. Hiring the right people to represent your company can be a very tedious task. You must exhaust all your time and energy into training these individuals which pulls you away from your own work.

 

Make sure you are employing the right people based on merit and who is the best fit. Hiring on a gut decision or to “help out a friend” has more negatives than positives in the long run. You have worked hard to create your brand, be careful about who you let in, as the consequences could be dire.

 

Having to let an employee goes is never easy. The backlash of what could happen can be detrimental to your companies reputation.

 

All it takes is a single review on Glassdoor or Yelp to severely hinder performance.

 

First-impressions have left the building. Everyone turns to review sites as a “tell-all” source for answers to their questions. 50% of the time when an employee leaves an organization they will talk about it online (positive or negative).

 

Make sure you are carefully monitoring your online reputation so you know right away. Many top prospects may be deterred after researching your company and seeing an ex-employee talking negatively about the management.

 

In a study done by inc.com, Craig Bloem discusses how 84 percent of individuals trust online review platforms as much as they trust their friends. Of that 84%, over half of them will make their decision right then and there.

 

Only after reading the first 4-6 reviews, they have developed a strong “understanding” of how you operate. (Read more)

 

Quick, Private & Effective




Google Analytics Client ID

 

Satisfaction Surveys 

One of the best things you can do apart from generating reviews is gaining a general sense of how your customers feel. After a purchase is made simply email a customer satisfaction survey to each customer.

 

They may not all give you their feedback but some will. Being proactive is a great characteristic to have. People who notice you care more will appreciate you on a higher level, regardless if you have negative reviews online.

 

The best part about these surveys that is they are NOT public. You can read the feedback before publishing it on your website. This helps to limit the damaged reputation while still providing constructive criticism at the same time.

guy leaving positive review

Bad Reviews are Opportunities NOT Problems

When it comes to your damaged reputation, make sure you are being proactive.

 

What is the point of gaining feedback if you are not taking action to resolve those issues? Needless to say, be careful about how you respond to negative feedback.

 

There is nothing worse than reading an argument between a client/ex-employee and the company. This shows other prospects you offer an inadequate service.

 

change chance wooden boxes

 

Quick, Private & Effective




Google Analytics Client ID

 

Ex-employees May Target Your Company

Everyone has the ability to hide behind a computer monitor and vent their opinion and feelings about the world. Many enjoy reading these, but as a business owner, these are your worst nightmare.

 

With this “internet review” trend that is rapidly growing, disgruntled employees are free to post carelessly online. Disgruntled employees are the leading cause of many companies’ damaged reputation.

 

As an employee at a company, be careful who you associate yourself with. Your cube-mate today could be your worst enemy in months to come. Only allow trustworthy colleagues to leave recommendations on your LinkedIn.

 

Linkedin houses over 400 million profiles, it is the Mecca of professional social platforms. If your company utilizes recruiters on LinkedIn, negative reviews may leave you wondering how you cannot find any reputable candidates. 

 

business man holding dart

What if you have a Damaged Reputation?

First of all, keep calm and think logically. Do not react out of anger because the world will see it. When attempting to rectify a damaged reputation online simply present the facts and admit guilt when you are at fault.

 

Regardless if others do not agree with you, taking responsibility has a positive impact.

 

If you feel like you are being targeted under false pretense there are some steps you can take to fix it. Sites like Google, Yelp, and LinkedIn will work with you if you can provide proof. When a fictitious review is posted there are a few things Google can do to validate that account.

 

Say that is the only review that person has ever left. Google may deindex or even remove the review as they view it as defamatory (again only if you can provide proof).

 

EraseMugshots is Here to Help!

It can be very overwhelming trying to deal with a bad review while maintaining your business.

 

If you are struggling to have a fictitious review removed or even a news article you deem liable we can help. Our knowledgeable team of ORM strategists will ensure a successful suppression/removal of this negative feedback.

 

Online reputation is no joke and should never be taken lightly. It WILL NOT fix itself.

 

Call us now at 844-445-6096 to learn more.

 

Quick, Private & Effective




Google Analytics Client ID

EraseMugshots Helps To Protect The Reputation Of Its 1,900 Customers

EraseMugshots is a company that was set up with a particular goal in mind: to enable people to get rid of their online arrest records and mugshots. The company does this legally, understanding that these records will always be a matter of public access, but believing that they should not be accessible by anybody with an internet connection.

 

Hence, while they cannot remove them from the databases of government records or of the courthouses, they can remove them from the internet.

 

Quick, Private & Effective




Google Analytics Client ID

 

1,900 Satisfied Customers and Counting

The company has proudly announced that it has already been successful in helping 1,900 customers. Indeed, the company offers a 100% satisfaction guarantee, and they have never had a case in which they couldn’t provide the service.

 

They offer a quick, effective, and private solution to ensure that people’s good reputation is not destroyed by past mistakes that can be accessed online. They are fully open and transparent about their methods, which are completely above board, and their goal is complete satisfaction for each of their clients, which they have now achieved 1,900 times.

 

For their 1,900 satisfied customers, a total of 16,139 files about them were removed, which is an impressive number of nearly 10 files per person.

 

EraseMugshots’ staff are all highly professional and experienced in all things about the internet, which has enabled them to achieve what is required of them. In fact, between them, they have over 230 years of combined experience.

 

Quick, Private & Effective




Google Analytics Client ID

 

The Process

To remove clients’ mugshots and arrest records, the company starts by completing a full web presence analysis. This will allow them to determine which files are available online so that they know where to start working on and never miss a file.

 

Once they know where they have to work on, they will start to get rid of the different arrest records. They offer a total removal solution, which means that once the records are gone, they are gone for good. One of the reasons why they have been able to have so many happy customers is because they guarantee to achieve this within 72 hours.

 

Once those records have been removed, EraseMugshots gets to work on cleaning up the search engines, namely Google, Yahoo!, and Bing. They do this by contacting them directly, requesting that any remaining traces of the records, including links and images, are removed from their search engine.

 

This ensures that they can no longer be found through historic internet searches as well.

 

What Differentiates EraseMugShots from Others

There are many companies that promise to do the same kind of work as that provided by EraseMugshots. However, what sets them apart is their 100% satisfaction guarantee. Furthermore, they offer affordable monthly payment plans.

 

And, at all times, they offer a service that is very effective and very quick, and always 100% private.

 

All 1,900 customers can attest to the fact that links to mugshot and arrest record sources have been fully eliminated. This means that those records are now impossible to find it online.

 

The key result is that customers’ privacy and reputation are completely restored. Indeed, once something is truly removed from the internet, it will be as if it never existed. This allows people to get back their lives and have their reputation restored.

 

It has been said that once something is on the internet, it can never be removed, but this is not entirely true. By focusing on search engine removal, rather than reverse search engine optimization (SEO), where links are simply pushed down in the search results, EraseMugshots ensures that a file is truly removed from the internet, never to be found again.

 

They do this by putting search engine results in second place. First, they terminate the actual websites that the mugshots or arrest records were on or at least the page. Once that has been completed, they simply ask the search engines to update their records so the information can longer be found.

 

What the company’s clients have been particularly satisfied with, is that they offer long-term results. Once files have been removed and the process has been completed, files have never returned at a later stage.

 

This is because EraseMugshots offers a total removal solution, rather than simply hiding something or pushing it back. The importance of achieving this for individuals is as huge as finding this type of negative information online. This could make it difficult for them to find a job or a relationship, or to build customers for their own business.

 

Quick, Private & Effective




Google Analytics Client ID

Remove Background Check

TWO BILLION DOLLARS. That’s how much revenue the background check industry generated in the previous fiscal year. Astonishing as it might sounds, this industry has seen an encouraging annual growth of an average of 1.3% in the last five years and is predicted to grow even bigger and faster in the coming decade.

 

Long gone are those days when the use of background checks was limited to employers who wanted to screen potential job candidates for previous criminal records or other irregularities. Research firms estimate over 5500 businesses in this field, a strong testament to the proliferation of its use for other purposes.

 

This growth has been achieved largely in part due to the low barriers to entry for online services. 

 

Remove Background Check 1

 

The most high profile usage of background checks has been for the well-politicized issue of gun regulation. The FBI’s National Instant Criminal Background Check System (NICS) has been used by the government as its first line of defense against crimes that involve firearms.

 

This comes in the wake of multiple shooting tragedies that have occurred over the last decade, most notably the Sandy Hook shootings where a mentally unstable man opened fire in an elementary school killing 28 people, 20 of whom were children. NICS has flagged over 2.4 million transactions since its inception thereby potentially saving a lot of lives.

 

Reports from the Department of Justice claim that over 10% of the 5.9 million violent crimes in the country in 2014 were committed by offenders armed with a gun.

 

Quick, Private & Effective




Google Analytics Client ID

Remove Background Checks for Housing Opportunities

Resident screening is another area where background checks are rampant nowadays. There is an ever-increasing number of firms that provide landlords with the ability to comprehensively screen their prospective tenants for security reasons.

 

Landlords face lesser risks by knowing their tenant’s’ credit history, criminal record, and other public records ahead of time, and can easily weed out potential candidates who they consider not worth the trouble.

 

On the flip side, this can also result in a significant percentage of the population, which actually needs cheap housing the most, being denied housing opportunities or even getting priced out due to concerns over their background checks.

 

Airbnb bought a background check tech startup called Truly recently in order to take preventive measures against troublemakers that plague its home-rental service. 

 

Remove Background Check 2

 

Remove Background Check for Online Dating

The Internet has grown into one of the most popular ways to find a partner. The world of online dating has seen remarkable growth, with recent statistics suggesting that as many as 20 million people visit a dating site at least once a month. However, the rise of ‘catfishing’ scams coupled with the ease of making misleading profiles has resulted in the loss of trust of users towards online strangers.

 

A 2013 study found that over 30 percent of users scope out potential partners and carry out their own little background check through social media and search engines before meeting/dating someone. Popular dating apps like Tinder show linked Facebook and Instagram accounts which makes it easy to snoop around and stalk people.

 

Besides being curious about previous relationships, users are also interested in finding out details about criminal offenses or court appearances. A lot of popular online dating platforms such as Match and eHarmony screen their clients to find offenders of sexual assault, identity theft, and violence.

 

Quick, Private & Effective




Google Analytics Client ID

Eliminate Pedophilia Scandals By Removing Your Background Check

There are fairly recent cases of background checks being used that involve the younger generation. In the light of high profile pedophilia scandals that have engulfed the church and other religious institutions over the past decade, new legislation has been passed to ensure background checks for all adults who seek employment or volunteer opportunities with routine contact with children in order to protect the children of this country from people in a position of authority who have been convicted of sexual abuse against minors.

 

Remove Background Check 3

 

The Common Application portal which is used by all students as a one-stop process for applying to college and other higher education institutions incorporated two questions in 2007 asking students to disclose their disciplinary history and criminal record, although it is now being actively protested and fought against by student groups and universities who claim it unfairly “impedes minority and disadvantaged students’ chances at admission.”

 

The legalization of medical marijuana to a certain extent in as many as 30 states in America has given birth to a number of new neighborhood dispensaries.

 

In order to ensure the safety and sustainability of their operations and license, a lot of these dispensaries will be in the market for background check providers.

 

How Your Sensitive Data is Handled

This provides a whole new market of potential clients for the background check industry. The legalization of marijuana will also have an impact on the policies of employers in these states, who will look to revise and update their background checks to stay in line with the new laws.

 

Similarly, background checks are now being strictly enacted in law enforcement agencies to prevent the recruitment of officers with a corrupt past.

 

This comes as a relief to the minority communities of the country who have been at the receiving end of police brutality and racial profiling. Just last month, the Oakland County Sheriff’s Office fired Deputy F. for falsifying a search warrant and dropped 17 cases that were compromised as a result of it.

 

Remove Background Check 4
remove background check

 

The scope of the use of background checks has undergone tremendous change. What was once considered a luxury is now considered a necessity, and everyone from the public sector to the private sector enlists the services of background check providers?

 

This industry has brilliantly converted an expensive, time, and labor-consuming ordeal into an automated paperless solution. No longer used exclusively for immigration and employer services, background checks are now used by over 80% of US businesses.

 

This industry now has a national trade association, industry standards, and definitive publications on background screening. It has seen such success and widespread adoption that it is now heavily regulated by the likes of FCRA, FACT, EEOC, Sarbanes-Oxley, and the Patriot Act to name a few. Remove Background

 

Quick, Private & Effective




Google Analytics Client ID

Can You Recover From A Damaged Reputation?

There are many reasons why you may need online reputation management. You may, for instance, have released a faulty product to the market (just like the Samsung Galaxy Note 7), or broken some environmental protection rules (just like the Volkswagen emissions scandal). Many things can happen that will damage your reputation the world over, and it may feel like you can never again recover from that.

As a company, your brand equity is your greatest asset, but also the least tangible one. It includes things like positive brand recognition, prestige, and customer loyalty. Companies have to work very hard to earn those things, but it takes just a single fault for it to be destroyed. If you have lost your brand equity, it may feel like the end of the world. It is also certainly true that if a huge scandal were to hit a small company, it would be almost impossible for them to recover from it. They simply would not have the means to do so.

That being said, huge scandals tend to hit huge companies, whereas smaller companies only have to face smaller scandals. But neither is that the end of the world, so long as you know what to do. So how do you recover from a damaged reputation?

1. Stand Up and Face the Music

Growing up, if we did something wrong, our parents and teachers would tell us to own up to our mistakes in order to move on. This is something most of us would instill in our children even today. And for good reason! Being able to admit that you were wrong is the first step towards receiving forgiveness.

“Wyche says you need to admit wrongdoing right away. Be honest, ‘even if it was just a transgression of bad judgment, you have to start with admitting your bad judgment.'”

2. Change the Narrative to Show Your Care

Another important tactic is to draw attention away from what you have done wrong, particularly after you have admitted to it, and direct it towards other, more positive things. Being nice is a very important tactic and one that also works for individuals who have had their reputation destroyed.

“Smile, and be nice to people you see. Take a genuine interest in what other people are doing or thinking. People always appreciate someone who seems to care. You’ll find that people will be drawn to you, and less likely to talk badly about you.”

If you can, as a business, you may want to engage in a philanthropic act, for instance.

3. Speak to Your Customers

One of the best ways to deal with a negative review is by addressing it head-on and speaking to your customers. If your reputation has been damaged, the same is true. When you admit to your mistake, feel free to ask people how they believe you can redeem yourself. This gives them an opportunity to air their views and feel listened to, while at the same time seeing that you truly care.

Unfortunately, you have to be realistic when it comes to a damaged reputation. Sometimes, there is no way forward anymore, and you may have to change careers or companies or even relocate.

“Reputation repair is not for the faint of heart — it requires a serious and thoughtful strategy. A reputation is based on perception, behavior, and values. While there are online solutions, PR remedies and networking tactics to deploy, the real work of rebuilding trust and credibility starts, and ends, with the personal brand.”

Be realistic, be fair, apologize, and do what you can to make things right again. With a little bit of luck, you will then be able to solve the situation.

Mugshot Removal Analysis

The first step of the removal process is to locate all publications online. This is a 30 minute process and is done at no charge to the client. After the analysis is completed we will provide you with a cost and removal timeline. Most removals are completed within 72 hours.